BassResource.com recieves a small portion of the sale if the sale is a result from clicking on the BPS banner on BassResource.com. Clicking on the banner works just like any other link (so you can login and use their site per usual). It's just that the path is tracked through to the completed shopping purchase if a person enters their site from the banner.
Currently there are no other banners on this site that work this way, although Cabela's is coming soon.
For the rest of the banners - the advertisers are looking for exposure and traffic. If nobody is clicking on their banners, they don't see the traffic they're expecting, and they pull their ads. So please, click on their banners and check out their sites. And if you like what they offer, buy it.
BassResource.com receives payment from advertisers, if you can believe that. And, believe it or not, I am picky about who advertises. If you buy something, and it works as advertised... hurray! I expect it. When you buy something and it works beyond your wildest dreams, and your fishing thrives because of it, don't blame me. Call them, and shoot 'em straight. Without precious, precious advertisers and our thoughtful members, I would have to pay for all this. Thanks, one and all. (How's that for the ultimate patronizationary talk?)