1. Location
2. Bait
3. Presentation
4. Color
5. Time of Day
Location has to be first because if there are no fish where you are fishing, you aint catching anything, no matter what else you do. Then I chose bait over presentation because I feel I need the right bait selection before presenting it to the fish. I think if fish are suspended at 20 ft in 60 fow then a Manns Baby 1- probably aint gonna cut it. First you must select a bait that will get into the strike zone, then present it in such a way that they will bite it. Lastly, Color and Time of Day. Neither matter too much. Color is about 5% of the equation most of the time. Sometimes they can be picky, but the difference between red flake and purple flake is minor. Obviously, dawn and dusk produce better than high noon consistantly (not saying always), but whatever Time of Day it is, you cant change it so adjust everything else to catch fish whenever you are on the water.