I think u can get them for $30-45 now but u need to remember, these are large, wooden wake baits,....only way to lose one is to have it break off in a fish's mouth.
Even if you snap it off on a cast, u just drive the 1/4 mile and go scoop it up but be quick, before a fish decides to make it breakfast,lol.
If u play with swimbaits you'll quickly see that this is one of the more affordable ones and the easiest to duplicate in a woodshop
As always, for me, it comes down to value. This is my third season throwing this same bait, every cast. Can't tell u how many big fish its seen, more than $50 worth tho!