One thing to think about is placement in the room, if it's anywhere that will get a glare throughout the day, I'd stay away from plasma. My parents have a 42'' Plasma Visio that is a great TV, great picture and sound, it does get a little warm after extended viewing. They seem to be very good TVs for the money, the one you posted looks like a great deal. I have a 52" LCD Sony Bravia that we got last year at Best Buy during the pre black friday sales. Really like it, all of our mainroom equipment is Sony with the exception of the Wii.