The average angler will never be priced out. For as long as there is a market, a manufacturer or group of manufacturers will be there to serve them. That being said, Bass Resource does not cater to the average angler. I would say we are in the 5% of the market that is catered to by the Cabela's, Bass Pro's and Tackle warehouses of the world. Some of us might fit in to the .5% that pays more than $200 for a rod or reel. For us fishing is not just a hobby, but a passion and we are willing to spend accordingly to pursue that. There's a reason the Ugly Stik is the best selling rod brand year in and year out.