Sometimes guys on this site jump on the bad side of things a little to quickly. First off,as someone else said, you dont have to spend alot of $$$$ to try.They sell individual packs just like other worms. Second they look nothing like other worms, dropshot, leech or otherwise. They have the S shape even without the snap on the worm. After a little research the company is working on a national retail sales and distribution plan. They sell online only right now because they are a small company and are just getting started. So I hope you negative guys write them off as a gimmick, and I'll see you at the weigh in!!!