Ok, I've read this whole post top to bottom twice and here is what I think. LC is overpriced but not in the way that most people say they are. Now it seems that most of the people that say they are overpriced are saying that hey can buy Rapala for cheaper and that they will out fish LC any day of the week. THERE IS NO MAGIC LURE! There are days that Rapala will kill LC, and there are days LC will kill Rapala.
But let's look at it this way, when your fishing you should have supreme confidence in the lure you're using. This means that if you don't trust anything from your knot to one barb on your hook you shouldn't fish it. Now you will find that brands that have the biggest support all have one thing in common, they have caught fish on a constant basis for years. Now I wonder how many fishermen could sit down and tell you how a wiggle of a Rapala original differs from that of a Rebel minnow. I would bet not whole bunch could, that's because there is a very small difference, yet Rapala is still the number one choice, why?
Because Rapala has caught more fish and has done so for years.
You might be wondering what does this have to do with the pricing of LC, well let me explain. The sport of bass fishing is changed, fish are more pressured and are getting harder to catch, look at the changes from 1960 to now. Almost everything has changed, from the poles we use to the way we find fish, we have given the fisherman more ways to fish then are grandfathers ever dreamed about. And with all this change the fisherman has changed, he no longer owns only two bamboo poles but dozens of poles made out things like carrots :-? The way he fishes also has changed, he now most have his head in the game or risk missing fish. So now no longer does he buy lures that have just history behind them, he buys those that he trust and he believes will give him the best chance. A few guys have said that they some time find Rapalas that have problems, well when that happens you start to lose trust in the lure that your fishing. You start to wonder Is this lure performing at its top level, and giving me my best chance," and when you start to think that you start to lose confidence in that lure.
Now here is where the overpricing comes in to play. Like I said fisherman are not just looking for a lure with history behind it but one that they know will perform the way it should every single time. LC might not have the history some other brands have, but they can make bait that works almost just the same as any one else's. They can also add there own secrets and make them better, but anybody could do that. The point is that a LC lure might cost the same to make as a Rapala,but LC knew that fishermen would pay almost double if they took a little more time and made sure that there products would be second to none in quality. So yes when you think about it they are overpriced if you think of it as a pound for pound deal. But also consider, is ultimate trust in your lure worth the extra $10, I think so.
At the same time, I still fish my Rapalas and Rebels and will always do so, don't won't to leave my eggs in one basket. And even though LC makes higher quality stuff, if the fish want a Rapala that day, sorry LC I'm fishing a Rapala Good luck every one
8-)
