The thing to remember is that bass are animals and like most wild animals they are opportunistic feeders and react on instinct first and foremost. Either they want to eat or they don't, and either they see your bait as an opportunity for a quick meal or they don't. Their instinct to feed dictates.
However I do believe as others have mentioned that bass, like most other animals, can be "conditioned" through long-term repeated exposures to certain situations. For instance if they are repeatedly caught on the same lure they may eventually learn to ignore that lure because they have learned that it isn't the easy meal it appears to be. This is a long-term learned condition....not an instant memory. I don't think a bass caught today for the first time on a senko will know to avoid one tomorrow. But over a longer period of time and after many exposures to the senko (and its hook), it may learn to avoid them at meal time.
As for passing the learned behavior down genetically, I really don't believe that can happen. Again, fish react on instinct and behavioral conditioning specific to their environment, not on pre-programmed memories passed down from generation to genteration. Think about it this way.....humans have much more evolved brain function and capacity. We are born knowing how to do certain things instictually....eat, sleep, pee, etc. We don't have to be taught these things. But we are not born automatically knowing how to read, write, drive a car, or cast a rod & reel. These are things we have to learn for ourselves. If we don't have the ability to be born with the knowledge of our ancestors, fish certainly don't.
