I lived in NJ (Cape May County) for the last 15 yrs or so - retired to God's Country The striper fishing around me was really under rated by many. I DO NOT consider myself any kind of expert - I just know that when I figured a few things out - there were more fish around. If you are were willing to put in the time and go at the right time you can catch some very respectable fish. This means that you are usually not out there when every one else is . . .meaning it's almost always better at night. Saying that, you have to be smart about it - you have to know the area, have the right equipment, and don't take unsafe risks to catch a fish - going with a buddy is smart but I found out there are only a few hardy souls who are willing to stand on the end of a jetty or in the surf, with a stiff northest wind in your face on a cold November night. For me, when I was there - was almost more important than - what I was throwing.
I see you're in NJ - I sent you a PM with the link to two great striper sites. Both have an INFINITE amount of knowledge being shared by some REAL experts - guys who have been on the sand half a century or more. I learned so much there - I encourage you to register/join the forum/message board and do a search for Whatever - you'll find TOO MUCH of just about everything there is on the subject. If you're already registered - then I would say you have the most valuable resource you could find already.
I'll add this regarding your question on lures - If you are not fishing moving water - Find some - If it's moving - and there is bait around - that's a decent place to start - my Go To bait was a Bucktail - they are very versatile and a great hooking bait. Just as important and often overlooked until you're bleeding, it's a Very safe bait- meaning that when you are perched on a slippery rock jetty or being thrown around by powerful waves that you can't see, and then reach down to land a thrashing 25 lb fish at night, with a face full of treble hooks - this is a recipe for a trip to the emergency room - been there :-[ - with a bucktail, the one hook is in the fish - making it less likely that it will end up in your hand - which is a good thing . Colors and size and trailers are mostly predicated on the location you're fishing and the current conditions and are often times just a matter of personal preference.
Good Luck and Stay Safe
A-Jay