I've only used Zoom Super Flukes, I've been very impressed with the action/hookup ratio for the bait on calm days. I just picked up some 3X Z Too jerkbaits...what size hook do you fish those on? I bought some 3/0 gammies, but they look like they might be a little small.
IMO, always use an EWG hook...it provides a kind of "keel" to the lure. I'm rigging them either texposed, skin hooked or deep skin hooked, depending on the cover, 5/0 gammie for the Super Fluke.
In terms of missing fish, my suggestions:
1. If you're sight fishing with the fluke, wait until you see the fish chomp down on it, and set the hook. With some finicky fish, they'll mouth it and then spit it out, so when the mouth closes, set the hook.
2. If it's a pickerel following the fluke, play with it. Wait until it's alllllmost there, and then give the bait a sharp jerk. Repeat.
3. Use braid. If visibility or abrasion resistance is a huge issue, use a mono leader. If you're not sight fishing, I think braid is a tremendous help.
4. Expose the hook as much as possible for the cover you're fishing.