After the beating I took on buying baits other than LC here the other day Im surprised it doesnt look like LC's retail list in here.
Lipless - I tend to look for custom painted baits, Cordell Suspending Spots
Shallow - SK 1.5, Balsa crafted baits
Deep - DT Rapala Series, Wiggle Warts
Jerks - Rapala on the cheap or smithwick, LC if I have money to burn, I like clear ones, theyre harder to find
Top - LC Sammys, Scum Frogs, Rage Frogs, Ghostbaits Frogs, Spooks, Jitterbugs on the river