Most people don't much care about finely analyzing why a bass strikes. Most fisherman are empircists. They look a t a lake, on a particular day, with a particular weather situation and say to themselves "I'm going to use whatever because it always works in this situation."
Fly fisherman for trout are used to seeing short strikes which they call refusals. Often you see a trout come up to your fy then drift back in the current under as the fly floats down stream, only to slip away into the depths. Usually the failure of the fly is not the fly tself but drag caused by the line moving at a different speed than the fly.
So when you get a short strike I'd think presentation first. A lure ripping across the surface might easily attract a bass that then is alarmed by the action at the last instant.
Here's the deal with all artificials. All artificials are to an extent an exaggeration of nature. The greater the exaggeration, be it sound, lure speed, size or color the more the lure will attract. By the same token the more that exaggeration is likely to spook a bass at the last instant or more often, without the bass even moving. However, a less exaggerated lure and presentation might not get the bass' attention at all. Everything in bass fishing is a trade off.
Finesse techniques work because the lure and presentation is only a little exaggeration of reality. At the same time they put the lure very close to the fish. When fish are mainly agressive a finesse fisherman hampers himself by showing his lure to less fish that a guy ripping a spinnerbait. But if the fish aren't agressive at all, you may have no other choice than to put a slow moving, non-threatening morsel, directly under the fishes nose. In fly fishing it is the difference between using a deeply sunk nymph and a dry fly on the surface.