I think size and color of your area's baitfish comes into play with alot of jerkbaits regardless of what kind it is. (I.E. rapala,luckycraft,strikeking,) When pausing a jerkbait, the fish gets a really good look at your bait, so "match the hatch". dont be afraid to let that thing sit for 20 - 30 seconds. Ive had some explosive, rod ripping bites and some that felt like a fish farted on the line. good luck, theres alot of good advice from these guys