I don't mean to keep beating a dead horse but I just don't buy that explanation. He said he hopes people read that and see that a name it just a name, but it seems to me that Shimano is the one who got hung up on the name. Ok, so Chronarch was not selling well at $300 but yet the Core still sells well when it is much higher?? Baloney. If that was happening it wasn't because of price, it was because of what they could get in the Core for just a bit more. That would tell me it was time for a change in the Chronarch D line, but not all the rest of the changes that happened too. I mention the Core because it wasn't changed, so apparently they think they will keep selling as is at the current price.
Also, yeah, I think people would have been OK in the long run with paying $199 for the Curado. They were doing that just a few years earlier with the D series and it wasn't as good as the E. You all surely remember the days when you could come to this site around 2006 or 2007 and Curado, Curado, Curado was all anybody recommended and they were the heavy bulky D series and were $199 then. If people wouldn't pay $199 again for a reel that many regard as better than the D, then why do they think they will just because it now says Chronarch on it, it's still the same reel as the Curado was, only not green anymore. Shimano doesn't think they would pay a slight increase to keep buying the same thing that says Curado, but they do think they would because it says Chronarch?? Really?? That's going around in a circle, saying they won't pay for the name, but they will pay for a different name. By the way, anybody that justifies paying $199 for it because it says Chronarch instead of Curado is ridiculous anyway. But if they do think people would pay for the name then why not just drop the Chronarch price to $250 and move it to the E frame like they did anyway, and maybe ad a couple extra bearings to justify that increase over the "then current Curado". If they can make the reel and put Chronarch on it for $199 then they could do the same with minor enhancements and sell it at an increase to cover it, solve the seeming problem of them not selling at $300, and still have kept their customers happy in the other areas. You are not going to convince me that it was cheaper to develop a whole new reel vs. doing that. It doesn't make sense. I think the whole thing was a marketing ploy, nothing more. I don't know what they thought they were going to gain, but I'm fairly sure it wasn't this. Seems to me a few people are talking about being dissatisfied with the current way things are. It is sort of sad, they did make a good reel in the G series, I'm sure. But once you introduce people to a certain level of improvements you can't just go back to the way it was nearly 6 or 7 years ago and try to justify it saying the reel is back like it always had been and was never meant to be in that price range anyway, so people should just accept it. I keep reading that being said as an explanation to all this. It's the people that tell these companies what their market is, not the other way around.