That's a pretty good starter outfit, though I may have gone with the Berkley Lightning over the Veritas. Both are fine rods for the money.
Now it's tackle time:
Soft plastics: Yamamoto Senko, Yumdinger, Zoom Trick Worm, Zoom Brush Hog, Rage Tail Thumper, Zoom Super Fluke, Yamamoto Kut Tail, Rage Tail Space Monkey are good starter points. I've had best results with darker colors. Black, Green Pumpkin, Watermelon, Junebug but your mileage may vary. Also tube baits are good to have. There are made by dozens of mfrs and most should be fine. THis category also includes swimbaits. They are generally soft plastic fish imitations. Keitech, Strike King, Zoom and Berkley make decent ones.
Spinnerbaits: BooYah and Strike King are decent and fairly inexpensive
Topwater: Rapala Skitterpop, Rapala traditional floating, Rebel popper, Rebel FrogR, Jitterbug, Heddon Torpedo, Smithwick Devil Horse, Hula Popper are good ones to choose from. I think the Jitterbug, traditional Rapala and a popper of some sort are essential. There are also many soft frog imitations that are great. Scum Frog and Spro are popular.
Jigs: Football head jig (Strike King is good and not too expensive)
Crankbaits: You should definitely have a good assortment of these running at a variety of depths. The running depth should be noted on the box or on the order page. Some to choose from are Rat-L-Trap, Bomber, Strike King, Rapala Shad Rap, Storm, Luck-E-Strike. Choose colors that match the major forage fish in the lakes you plan to fish. If in doubt its hard to go wrong with sliver/black. These can get expensive but I see no need to shell out 10 - 20 dollars for a crankbait. The brands I mentioned tend to be on the cheaper side. Also look into suspending jerkbaits. Yo-Zuri makes a good one
Inline spinners: Some good ones are Mepps, Panther Martin, Rooster Tail and Vibrax
Spoons: There are many choices here, but you can't go wrong with Kastmaster, Krocodile, Dardevle, Johnson and Hopkins. Also blade baits such as Binsky, though not really spoons are often fished in a similar manner.
Other tackle:
Weights: egg and bullet sinkers in several weights from 1/8 to 1 oz. A splitshot assortment pack is also useful
Hooks: Extra wide gap bent shaft worm hooks in 3/0 to 5/0. Octopus hooks from sizes #6 to 2/0. Standard baitholder hooks from sizes #8 to 1/0. Gamakatsu, Lazer and VMC are decent brands
Also, snap swivels and barrel swivels
Bobbers for bait fishing
Good to have:
Net until you get good at landing without it. Rubber nets cost a bit more but will save you a lot of frustration. Hooks and fish don't get tangled in them the way they do in cotton or synthetic nets.
Pliers or hook removal tool.
Tackle box: Hard or soft sided is a purely personal choice and so are features. Get one with room to expand, because you WILL be buying more tackle as time goes on if you get even a little into fishing.