Brand name equipment has its name not because every one buys it. Everyone buys it because it has always produced what the consumer wants out of it. Like Shimano for example, it is the most popular fishing reel because it is one of the most reliable and best performing reels. So saying brand names don't matter is false. I think some people refuse to buy brand name equipment because they feel you dont have to pay top dollar for good equipment, and you dont have too, but i will say i agree 100% with the saying YOU GET WHAT YOU PAY FOR.