If you fish this type of Swimmer very much, you'll notice that our action at slow retrieve speeds or movement is faster than the others out there. Also at faster retrieves the others brands body and head action decreases to none with only the boot tail moving whereas the Rage Swimmers head and body continue the movement and vibration, especially on a weighted hooks. Jig heads kill the head action more than weighted hooks but they are a very popular and effective rig for them as well. For sure the tails are slightly different in angles, size and shape... a close look will give you the differences. As mentioned in prior comments, there are more per package in ours which is approx. 20% price improvement and of course ALL of our RageTails are made here in the USA and not Japan or China like so many other brands...
The ribs are a hybrid style rib between straight and reverse angle ribs for a reason... It helps with the action, the texture or feel and makes the bait harder for the fish to reject after the bite. Our Pros are extremely happy with them and say they're the best, and they don't BS when it comes to proto designs etc. Most of them also mentioned that the plastic recipe right on the mark for softness as well as good durability. I like'em too and Hope you will as well! I'll try to post a recent action video for you here so that you can review the action results.
Oh by the way, in an earlier comment there was a mention that flake might cause the plastic texture to be softer... Many have thought the same in the past but actually the opposite is true. Flake, like salt when added to plastisol causes the texture to become firmer. Flake and salt are like small braces inside the plastic which firms the feel of soft plastics. Of course, as the bait is used over a long period of time, the texture will become softer as the flake and salt starts breaking loose inside the plastic releasing it's bracing affect.... Hope that helps and is somewhat understandable!