I've lurked here for a while but this is my first post.
I tried the Gambler chatter baits before but I wasn't very impressed. I seemed to get a lot of short strikes. I found these
http://www.karulures.com/index.php?option=com_content&task=view&id=37&Itemid=50
and my hookup ratio has improved a 100%. Now I'm up here in Ontario so I haven't had any 20lbrs on :'( but I have had 3 pike ranging between 7 and 10 lbs and no trouble with the lures breaking.
Give em a try. After the first retreive you wil never take out your gamblers chatter baits again.