Welcome to Bass Resource!!!
First of, if I were you I would stop by Dick's Sporting Goods and get your self some Gary Yamamoto 5" Senkos. You may want to pick up some octopus hooks too. Cabela's has them as well...
Gary Yamamoto Senko
http://www.cabelas.com/cabelas/en/templates/links/link.jsp?id=0017761116592a&type=product&cmCat=SEARCH&returnPage=search-results1.jsp&QueryText=senko&N=4887&Ntk=Products&Ntx=mode+matchall&Nty=1&Ntt=senko&noImage=0
Gamakatsu Octopus Circle Hooks
http://www.cabelas.com/cabelas/en/templates/links/link.jsp?id=0030840116607a&type=product&cmCat=SEARCH&returnPage=search-results1.jsp&QueryText=octopus&N=4887&Ntk=Products&Ntx=mode+matchall&Nty=1&Ntt=octopus&noImage=0
Basically what you do is hook the worm right in the center, click on the box if image isn't working. This is the easiest way to catch fish and use this bait, in my opinion. Cast the worm out as far as you can, let is sink, and retrieve it based upon the temperature of the water you will be fishing. If the water is on the colder side, reel it in rather slow, and vice versa if warmer.
Good Luck! Now go catch some bass!