Implied warranty of merchantability. If its defective, its covered, even if its not in writing. In the "take it back to Academy even if you bought it second hand, you don't need a receipt" environment, its silly for a company to offer lifetime warranties, kind of like unfunded pension plans, will just sit on the balance sheet unseen waiting to bite you. Companies of all types will provide the products that consumers buy, not what they say they will buy.