I don't know about the best, but the worst without a doubt is that Flambeau spinnerbait Leggo thing that I got for Christmas. Did one of the product managers let their 7 year old design that thing? I couldn't even figure out how they would go in there, and the guy pitching it on YT had a hard time too. I pulled on all my thespian chops I could muster when I unwrapped it, but I knew I'd failed, when my wife kept repeating "It was really cheap, it was on sale". So now I have a waterproof shoebox once I get rid of all the spacers, which I certainly will.