Definatley the first thing that comes to mind is St.Croix Avids. I used them for a while but then picked up a Rogue, then a Kistler, then an Airrus XL, then a Carrot Stix LTX. All about the same price, (I cannot figure out where you guys get Avids for under $120). And well, comparing it to other rods and Croix's customer service, they are just a waste of money in my opinion.
The other thing is Lucky Craft lipless cranks. Seriously, what is the difference besides the hooks between a $15 LC and a $3 Rapala or Lewis? I cannot figure that one out. Like comparing a Rico popper to a Pop-R imo.