A common misconception is that big bait guys get skunked alot. No..... beginner big bait guys get skunked alot. Experienced guys catch a lot of swimbait fish. The biggest difference is, that with time on the water you get a much better sence of when its going to happen and when its not. You cant make them eat but If you present the right swimbait the right way when they want it you will not catch 1 or 2 in a day. You will catch a bunch. If its one of those days that ist not happening then you will probably get skunked or if you keep throwing all day you might run into one. This is why so many guys say your fishing for 1 bite. Because they dont know the when where and what. I am not one of the expert guys who catches lots of swimbait fish when ever I go. But I do have a high percentage of catching them when I try for them. The reason is SOMETIMES I can recognize if its going to happen and I put my self into position to catch them and SOMETIMES I can recognize when its not going to happen and I try other more productive techniques. This comes from time on the water and getting to know specific lakes. Where I am at, almost no lake fishes the same as the next. They are all different. So basicaly what I am saying is that with more experiance you get better at guessing which lake, which bait, and how they want it. Unfortunatley this is learned by catching fish. I also have the luxery of calling my friends for good fish dope. This is HUGE.
As for gear , get an Okuma hvy swimbait rod and a good reel like a calcutta or cardif or induron. To start you will only need 1 set up. You can expand later. I recomend starting with baits in the 5-8in range. They will get bit by fish of all sizes. The giant baits realy are 1 bite baits. Buy qualty baits that are known fish catchers. you will be much better off spending $100 on 4 good fish cacthing baits then spending $100 on 20 baits that you will give up on.
Oh yeah go out and buy Bill Murphy's book. It is soo much better then the BBZ book. I dont think I even finished the bbz book. BUT the BBZ video is VERY good and I do recomend that. i guess I am just not much of a reader but I ate up Murphy's book.