Abu is a joke now. Not even sure how they are holding on the way the economy is.
Their bread was the Ambassadeur. Well they just started making them in China. I think we all know how that will play out? The butter was the affordability, and marketing towards beginners.
Remember when you would walk into a Walmart and see Black Maxes, Pro Maxes etc.... Complete combos as low as $60, often times included a few baits for free too! I loved mine so much i bought several, easy to use, simple, and dirt cheap.
The new Max X is poorly made, uncomfortable and MSRPs for $90. They also stopped putting them in stores, havent seen a single one in Walmart yet, and they sold a bunch of product only because they were in Walmarts across America. Revos were also less than $80, and most of the rods varied from $50-100.
The old school round reel and budget fishing was their thing, and they did it better than anyone. Had the market cornered, and decided to throw it away to compete against Daiwa and Shimano.... Imagine Kia selling a car for as much as a Mercedes, While still only offering Kia quality.
The new rods and reels are ridiculously expensive, subpar materials, horrible reviews (especially rods), lack of customer service too. Guys get broken rods and call cs, no one answers. Email? maybe if you are persistent for a few weeks youll get to talk to someone. Their new pro rods MSRP for $200 for example, and they look like garbage. Check it out, the color scheme is something else.....
Its Pure Fishings fault, look at Spiderwire. The most hated on braid there is. Berkley? Lures cost $10 and have bills breaking constantly, or they are in the hot seat for copying another bait for this years i cast. Fenwick? Rods snap like twigs. Pfleuger? Terrible reviews, the life long users ditched them and couldnt take it anymore.
No one buys a plastic Abu reel for $120, or an aluminum framed one for $200 over a Tatula, LFS, SLX, Curado, Zillion, etc.... Nor will they pay $120-200 for rods when Dobyns, Falcon, Shimano, and Daiwa are the same price.
Im very fond of the Abu combos, rods, and reels i own. They have great memories, and shaped my bass fishing to what it is today. But i cant imagine ill ever buy another one of their products, especially for the outrageous prices they ask. And the lack of quality they currently offer. Pure Fishing is the reason so many worried when Dobyns got bought, and this is why.
Lews is the new Abu, tons of marketing to beginners. Stocking DSG and Walmarts to the max, promoting all over social media/youtube. Offering affordable rods and reels, doing sales all the time. Thats why so many people are buying Lews, even though Shimanos and Daiwas are often better.