I have previously commented from a guides perspective on this thread, now I will tell the other side of the story from my limited experience as a client on the subject.
My first ever experience as a client was six years ago, fishing for bass here in Mexico. For my birthday may wife bought me a weekend bass fishing trip at a local lodge. I had zero expectations, and was determined to have fun regardless of the number and size of bass. At the time the Bait Monkey had not found me hiding in Mexico, and I didn't have much in the way of bass tackle, so I opted to use the lodge equipment. The equipment was good, and a small box of soft plastics, 3/8 oz bullet sinkers, and hooks. was all they fished with at this lake, and the bass didn't seem to mind hitting the same thing every day.
My guide was pleasant and spoke English far better than I spoke Spanish. He drove the boat to a bank on the other side of the lake and pointed at the shoreline. First cast I hooked a bass. I caught bass on every few casts. The bass were plentiful, but all of them were small. Around a pound with a 1.5 pound bass being a big one and nothing over two pounds. The guide was quick with the net, and counted every bass with a clicker he had in his pocket. When a plastic worm would get tore up he simply broke off some of the worm and I fished with a shorter worm. He wouldn't change worms until what started as a 7 inch worm was about one inch. To this day I refer to that common practice as a Mexican Ned Rig. The clicker counter was because at the end of the day it was important for the guides to no the exact number of bass caught. I assume the quality of the trip was gauged solely on the numbers of bass landed
My guide positioned the boat with a tiller controlled electric motor on the stern. He did make a cast now and then, but was to busy driving the boat to do much fishing. I considered him more of a boat driver than guide. When I would ask him if I should fish faster, he would say yes, when I asked him if I should slow down he would say yes, deeper yes, shallower yes. He had the same answer for every fishing question I had. If I had been a complete novice angler, I doubt he would have done much more than point at the bank and drive the boat. A complete beginner would have caught some bass, but not near as many as they would catch if the guide would have been an excellent instructor. I got the feeling that he thought his job was to position the boat, net the fish, keep count of the number of bass, and try and save as many inches of soft plastics as possible. I caught lots of bass, had a few laughs, and had a great time. I learned very little about the fishery but had a good over all experience The guide did what the lodge owner expected of him, so in the end I felt he did his job well. If I were the owner of the lodge, I would hire guides that were more enthused about fishing and were always striving to perfect their guiding - teaching skills, but I don't own the lodge, and all the guests seemed very happy.
My next guided bass fishing trip came a year later on Lake Chapala. My guide had his own bass boat, and was not associated with a lodge. He was an excellent guide that was a true professional. His knowledge of the water, and techniques to catch the bass were excellent. He was able to teach me a new technique with precise, and patient instruction.
He loved to fish for bass, and did fish while I was fishing, but he always fished in order to help me with my fishing. The bass were located under thick matts of grass, and in tall tulles. I had never punched matts before, but had been instructed to bring the proper gear for this technique. I borrowed a heavy rod from a friend, and brought my own reel loaded with 65 pound braid.
It didn't take long for me to get the basics down and land a few 2-3 pound bass. My guide was constantly telling me where to pitch, and what kind of abnormalities in the matt to look for. He would pitch his bait to targets, and quickly reel the line in before a bass could get to his lure, when he saw movement in the reeds. I would then pitch my bait in and catch the bass that moved after his bait. This worked many times I appreciated how hard he worked to get me on to fish. He also would cast a spinnerbait out on the other side of the boat, looking for bass in the more scattered grass towards open water while I punched the thick cover towards shore. He caught one bass while doing this and I quickly switched over to a spinnerbait and landed some of the biggest bass of the day.
Towards the end of the day he took me to a place where he thought we might be able to catch a larger bass. The spot had a couple standing trees, mixed in with a couple of boulders. I switched to a square bill and he lined me up for a perfect cast that would go over branches on both trees, and make contact with the a boulder on the retrieve. For once I made a perfect cast and caught a 5.5 pound bass which was my big fish of the day.
I fished a few more times with this guide and always landed quality bass, greatly improved my fishing skill, and as a bonus he provided a nice lunch. He was an excellent teacher without becoming overbearing, and was always trying to get me more and bigger bass. He did fish, but never to my detriment. He was not fishing for himself, he was only fishing to help me catch more and bigger bass. I told him I didn't care if he fished for fun, and he said he might if he had a chance
Unfortunately a quality guide costs more than I can afford. I decided if I wanted to get back in to bass fishing at my new home, I would have to find a way to fish on my own. I couldn't afford a boat so I bought a kayak. I told the Chapala guide that I had bought a kayak, and wouldn't be able to hire him any more, but would try and send him some business. He thanked me for fishing with him, and even told me of some great places to kayak fish for bass.
Like I said at the beginning of this post I have very limited experience as a client but feel I have had examples of two extremes. One guide was mostly a boat driver, and the other a true professional fisherman. Both were great experiences, both took me to the bass, but I prefer a guide who wears more than one hat.