There are too many ways and techniques to target them, and in that respect, it is not unlike bass fishing.
since you mentioned targeting them in the river, in-line spinners (eg, Mepps), spoons, stickbaits like rapala minnows, salmon eggs, float and jig, just a plain jig (feathered jig, not like a “bass” jig) some thing known as Corkies, are a just a few things.
I wouldn’t bother with any rod less than 8’6”, where generally longer is better if you can get away with it.
The longer rod with help to increase casting and give you more line control.
Spinners and and spoons and floats will usually use the river’s current to drive them.
Corkies are bounced on the bottom also by the current.
Eggs could be bounced on the bottom or offered on a float.
Jigs can be worked in the current with a pull, fall, reel up the slack and realest.
Jigs can also be offered on a float.
Not all parts of the river are suited for all of these lure types. Therefore, some will fare better than others depending on that section of the river.
Like bass fishing, there is no one rod that does it all. Rods can be specialized for a specific role just like bass rods. You can go the Walmart special route or go loomis. Yes, loomis makes these kinds of rods, and he probably made them well before he made a bass rod. He originally is from my neck of the woods, lol.
If you plan on using your bass reels, you might need to consider good with at least 200 sized casting reels (300 and up are better suited) and 3000-4000 spinning. You can get away with a 2500 if you don’t lose a lot of line from snags and break offs.
Start looking for you tube videos for this type of fishing in your area and the lures I mentioned.
Good luck. You’re going to have a blast.