I recently picked up an ALX Zolo Deputy Rod, not even from the ALX website but from Tackle Warehouse. And yesterday in the mail I received a hand-written letter from Alan (Alex? I'm terrible at reading cursive, hahah!) giving his thanks for purchasing an ALX rod, hoping that I've been enjoying it and catching loads of fish. It was a small notion, but it meant a lot and goes to show that they really care about their customers. On top of this, before purchasing my rod I talked to their customer service looking for recommendations as to what rod I should get based on what techniques I want to use it for, where I'm fishing, etc. They responded quickly and gave their recommendations and an in-depth explanation for why they'd recommend it. This has pretty much guaranteed that the next time I'm looking for a rod to add to my arsenal, it'll be an ALX.
And to answer the question, in the short period of time I've had the rod it's quickly become my favorite in my collection! Incredibly sensitive, balanced, and just feels great in my hands. I absolutely love it!