Rapala baits flat out catch fish and work.
Yet I loathe them.
They break if you look at them funny, and their customer service leaves a lot to be desired......for example:
I had multiple x-raps that took on water, sunk, fell apart, had the weight transfer system get stuck...you name it, I had a problem with them.
I also, in the same season, had multiple Strike King Red Eye Shads split at the seam, take on water, or have the rattles "stuck" on the inside............. yeah I know, bad luck from two batches of baits, at the same time.
Here is how Strike King handled it: I sent them an email, the responded quickly, told me to return the baits directly to them for evaluation and replacement if they were found to be defective. Fair enough. I sent them in, less than two weeks later, I get a package from Strike King....all faulty baits were replaced IN PAIRS...yeah thats right, for every bum one I sent back, I got TWO new ones in return. Plus they threw in a hat, some misc baits, and other goodies. A+ and above an beyond in my book.
Compare that to how Rapala handled it: Same deal, sent them an email asking how to proceed. They took weeks to get back to me, and then told me, I needed to send the baits back , WITH the original packaging, original store receipts from purchase, along with a form that needed to be filled out. I told them, "some of these baits were ordered online, some were received as gifts, some bought local. I don't save the packages, I open them put them in my tackle boxes, and but them in the boat. Same with the receipts...they are long gone. But I will gladly send you the faulty baits for inspection, and as proof that I am not trying to pull a fast one on you."....They basically told me to pound sand. I haven't bought a Rapala product since.