I see a lot of anglers here looking for good tackle but are on a restrictive budget, and I include myself in this segment. I lost buying power after I became sick and was no longer able to do the kind of work I use to do, so in order to get the best bang for my buck I developed a little strategy to help. The very first thing you need to do is sign up for emails from all the major online stores, TW, American Legacy, another site, Fish USA, etc., you will get notice of sales before they happen. The next thing you need to do is pay attention to ICAST by watching the videos from here or places like TW or Tackle Direct and make note of the things you need. ICAST is important because when a rod or reel series gets refreshed you will find last years model being sold at discount at all the major stores. Once you start seeing the discounts on the things you need stay patient, often the first discounts will be small but as the new stuff begins arriving room will need to be made and the discounts will get very good sometimes more than 50% difference. The one drawback is you can wait too long and end up missing out but that only happens with certain items. Restrict your buying to sale times and make note of prices before hand, places like Cabela's will often have sale items that look good but in truth they simply made the original price higher to make it look as if it was on sale, I've caught both them and Bass Pro doing this multiple times. By saving your money and only buying during sale times and by watching ICAST you will end up with better tackle for cheap, every year I end up with at least 1 killer deal, a few years back I got a nice spinning rod from American Legacy, a Lews HM85, the retail on them was $199.99 and I ended up paying $79.99 because Lews was revamping the entire line. I've also filled up a lot of crankbait boxes with the same system, and this is why you sign up for the emails, yes you will get a few extra emails every month but it will be worth it. A lot of these places will get a lot of certain items, items that were hot and dsales have cooled down and you'll get an email about an impromptu sale, things like Lucky Craft square bills for $7.99 or the Xcalibur XCS when they were being discontinued and they were reduced to $4.99 in a lot of places. There are even bigger discounts at times but you need to have the money and be ready for when it happens and you do that by trying to avoid impulse shopping. Almost all of my rod purchases come in the late winter, when stores are getting ready for an increase in spring demand so some older inventory is drastically reduced. And I also buy at the end of summer, late August through September, this is when products from ICAST begin to show up so stores need room for new stuff and depending on the item your savings can be massive, to give an example one of my square bill boxes cost me $142 roughly to fill but when I added up the retail costs it would have been $400 and change, baits that are normally $8 - $12 that I grabbed for $4 - $8, and last week our local Cabela's had a sale on the discontinued Clackin' Crank from Rapala, the square bills were being sold for $3.99 when that bait retailed for $9.99 at one time, it was a great buy for those that at fans of that series. So that is how I go about purchasing my tackle nowadays, when I get a gift card or some extra cash it wants to burn a hole in my pocket but I put it aside and wait, yes it is painful at first but if you can resist you will be rewarded with more and better tackle, good luck.