I've begun some video production myself and have had to consider how to entertain viewers long enough to get concepts across and the best ways to demonstrate things that are not often easy to see.
I understand the use of "artistic license" but that's a potentially slippery slope -esp where there's ego or money and advertising involved. The use of private or other guaranteed fisheries to look like a "big time fisherman", to sell a product, or even demonstrate a concept -without acknowledging that the viewers "results may vary"- is disingenuous in my mind. Nobody likes to feel duped, or BS'd. I think the popularity of reality shows and Youtube is the authenticity, while many canned shows are becoming less appealing. We all are curious and want to learn, and we all have BS meters wired in.
So, at least for me, the trick is demonstrating content while maintaining authenticity. I would never be comfortable pretending, much less cheating or lying. Hey, I know a big budget show has to produce fish, but private managed waters, guaranteed fisheries, or fake catches, don't necessarily, or even often, address the fishing most of us do. They can, but an important part of that demonstration is often conveniently left out.
I will use "artistic license" for illustration purposes. In a piece on fishing a swim jig I catch a large bass on an acceleration in the retrieve. I edited in a clip of the same jig underwater, paused and then accelerating way from the camera -a bass's eye view. Now, that jig shot was shot a few days later.
I'll also use artistic license "to take you there". A neat part of 1st person video fishing is feeling like you too are there. An example was in a piece during which I talk about choosing where to make your first cast, and cut away to a bass underwater holding in a brush pile. I cast to a brush pile and catch a bass. Not the same bass, even the same brushpile, but the cutaway breaks up the scene and makes it more interesting. Gotta balance content with entertainment or viewing interest.
I enjoy watching vids of people fish, but must admit that viewing can get a little slow watching someone casting and retrieving from one angle for very long -the time it takes to catch fish, much less a bunch of them. I like to show retrieves -how I'm retrieving a lure and why. So the viewer has to watch one or more complete retrieves at times. And I want to show a number of fish caught, to show that the technique or circumstance is not an anomaly.
Can't make everyone happy I guess. There are those who want the details and those who just want to be entertained. It's tough -or takes extra work- to do both. But for me it's important to honestly address the reason viewers are watching in the first place. If that's pure fantasy entertainment, they can always flip the channel.