I fish mostly Floaters, Slow FLoaters, and really shallow suspenders but I pretty much use the following and I fish them all year, and in places most guys use Frogs or flukes as long as I can find a crease in the weeds, wind blowing the emerging weeds on the surface over, or I will literally pitch them into pockets, but I also steer them around weeds, and I fish Jerkbaits ALOT since they can be a Topwater, Crankbait, Swimbait, Suspending Jerkbait, even slow sinking models work well at times.
1- Every Angler needs to have a few Original Rapala Balsa Minnows (If you read articles many pro's will state they will outfish live shiners on some days, that is rare but true, They are the Senko of hardbaits imo but you need lighter line for best results with balsa..
-F-9 is a good size to have, F-11 is my favorite, but the F-7 is good to have, I would get a Flat Rap as well for a slower float,colder water, basically the balsa version of the shadow rap...9=9mm. Colors usually only need Silver/Blk-Gold/Blk, Clown or firetiger for stained water. I usually just put chart or pink stripe on sides if stained, you can get it off later by sanding.
Bomber Long A 15 Floater- Best Floater for any water color, casting gear, go heavy, most strikes come on pause but waking the long A can be deadly, tournaments are often won by someone Waking a Long A but Fish have to be active feeding on bigger threadfin shad etc. I always paint the back red or pink nail polish to steer it and see if fish swirl or take it under on long casts.
I love the Smithwick Rattling Rogue for stained water in clown or gold/black, not the cheap looking ones, the ones that look like the Mcstick
For suspenders- I fish the husky Jerk, Xrap-Pointer-Rogue-timmy Horton Pro Long A suspender, Countdown rapala sinking version.
Line and action and how you work it matter more than brand imo. Suspenders are much different but floaters work in Florida all year round, or you can get them to slowly float or suspend anyway with adjustments. In Winter lures that sink slowly can work well, so can a slow retrieve, you don't have to always jerk a jerkbait, I learned that a few years ago, fishiing it with a pull, pause or slow roll can work well...
I would invest in some minnow baits for sure. Make sure you have good hooks, and if possible add some tail dressing for more strikes on the pause.
Hope that helps. There are so many good lures available now that there is really not a wrong answer but I think the fact KVD throws Rogues in the cold over his own Jerkbait even though one time it was a 1960's version says Smithwick is pretty good.
This. Boom. job done