It has nothing to do with the new rods, well not entirely anyway. The way it works, and this is with all manufactures, is that when you buy a rod from an authorized dealer and you buy it on a sale price, it is assumed you either take the model that is on sale or don't buy it. If Dobyns was going to switch out your rod it would be devastating to them because every time they would improve the line anglers would buy up the discontinued rods at cheap prices no matter what the length, power and action and then trade them in for the newest rod in the power and action they want. The idea is that you got that rod at a sale price because it was an old model in a power and action you wanted to try, it felt light and Dobyns was willing to replace, but they didn't know you bought the rod on a deep discount, they assumed it was a full price purchase, had you told them you got it on sale and when you got it, they would have told you that you would have to pay an additional fee. So remember, when you buy a rod on sale, you are buying that length, power, and action and if you hope to swap it out with the manufacturer be prepared to pay the difference. Now, if you were sending the rod in on a warranty replacement, whatever fee Dobyns charges would have been what you pay but you'd also be getting the same length, power and action back so it wouldn't help anyway.