Thanks for the interest in ChatterBait fishing! Regarding rods, there are 2 primary schools of thought. Many anglers prefer to use a more parabolic rod (similar to a crankbait rod), while others prefer a stiffer, fast action rod like a spinnerbait rod or even a flipping stick. Line is again a personal preference between braid or fluorocarbon.
As far as the baits go, there's a reason why so many pros (even the ones we don't sponsor) use the Z-Man ChatterBait! The patented direct head-to-blade connection makes all the difference and allows the bait to vibrate (or "chatter") on slower retrieves (and even on the fall) and prevents the bait from hydroplaning on faster retrieves. That's not to say you can't catch fish on other bladed jigs with a split ring style head-to-blade connection, but the ChatterBait design has proven year-in and year-out to be the most versatile and effective design out there.
As far as the baits themselves go, we've made a lot of tweaks to improve quality of the Originals over the last few years and have added several newer versions with different hook and skirt options, beefed up components, etc. If you haven't used a Z-Man ChatterBait in the last few years, you owe it to yourself to check them out! Here's a rundown of the current options:
Original ChatterBait - at $4.99, this is a price point bait, but in the last few years, we've upgraded to a sharper and stronger needlepoint hook, enlarged the collar on the neck of the jig to prevent skirts from sliding down, added a trailer keeper, and modified the shape of the snap to prevent it from opening or pulling free. Even though it's the least expensive standard size ChatterBait in the lineup, lots of pros still opt for this version. In fact, Aaron Martens used it to win a Bassmaster Elite event just last summer (even though he endorses a competitor's bladed jig)!
ChatterBait Elite - $6.99 MSRP, features a 5/0 Gamakatsu hook, low profile hub EZ Skirt, wider head and modified head-to-blade connection that brings the blade closer to the head for more vibration, molded in trailer keeper, nicer paint jobs on the head to match skirt patterns, new style extra strong quick clip, etc.
ChatterBait Custom (*** exclusive) - $6.99 MSRP, features a 4/0 black nickel Mustad UltraPoint jig hook, wire trailer keeper, traditional banded skirt, skirt matched head paint jobs, extra strong quick clip, made and assembled in the USA
ChatterBait XPS Pro (Bass Pro exclusive) - $7.99 MSRP, features a 5/0 black nickel Mustad UltraPoint spinnerbait hook (longer shank for larger swimbait trailers), traditional ChatterBait shape head, molded in trailer keeper, large neck collar to prevent skirts from slipping, double umbrella EZ Skirt for fuller profile, skirt-matched head paint schemes, extra strong quick clip, made and assembled in the USA
Project Z ChatterBait - $8.49 MSRP, 5/0 black nickel Mustad UltraPoint spinnerbait hook, streamlined swim jig shaped head with 3D eyes, double trailer keeper, double umbrella EZ Skirt for fuller profile, skirt-matched head paint schemes, oversized neck collar to prevent skirts from slipping, extra strong quick clip, made in the USA
ChatterBait Freedom - $8.49 MSRP, brand new, can be pre-ordered from *** but will be available soon, incorporates Freedom Tackle's interchangeable swinging hook design, allows for weedless rigging on a 5/0 long neck VMC EWG hook
In response to a comment above about our blades bending and breaking, all of our blades are stamped from stainless material that is very strong. In strength testing on Instron machines, the blade has never been the weak link on any ChatterBait. The thickness of the blades is critical to the bait working as well as it does, and the thicker blades found on most other bladed jigs really reduce the action and vibration. We've learned this through a great deal of testing and trial and error. The blades will bend, but many anglers like to bend the blades to tweak the action of the baits, and they can easily be bent back.
Finally, we stand behind our products 100%, so if you ever have any issues with our products, just let us know and we'll make it right! We always welcome your feedback and input too! Thanks!