Today's Manufacturers have done a most excellent job of turning the sport of bass fishing into Annually changing Fads.
From boats & motors, to rods, reels & line, to hard lures & soft plastics; whatever the "In Thing" is at the last Icast or caught some fish at the last Bassmaster Classic, there's a perception (based on advertising) that this is the way to go and if you don't have it - you're missing out on bass.
So what happened to the best baits ever ~ nothing.
The seasoned anglers are still throwing them.
There's all different types of Hard Baits, Soft Baits, Swim Baits, Umbrella Rigs, Jigs, Frogs, Spinnerbaits, Buzzbaits, & Spoons and whichever bait the bass are biting that day, well, that's the Best Bait Ever.
A-Jay