If you haven't yet, check out this recent thread about cranking rods: Looking For A Crankbait Rod Under $100 This thread mentions the BPS Crankin' Stick and includes discussion related to factors to consider when selecting a rod. This thread also mentions some other brand cranking rods that might be options, some of which are currently on sale.
Regarding Crankin' Sticks...I have a few: 6' ML, 7' ML, 7'M, 7'6"M, and 7'6"MH. All different tools for different purposes. They offer good value at the regular price and excellent value at the sale price. There is a Crankin' Stick model to handle nearly any cranking chore up to 1.5 ounce baits. On the BPS action ratings for these rods, their "fast" fishes like a moderate, their "extra-fast" fishes like a moderate to moderate-fast. These are true cranking rods.
If I were to pick ONE Stick to start with, it would be the 7'M. It is my most used Crankin' Stick (it's the middle rod on the photo - check out the cork ) and I use it for the 3/8oz to 5/8oz range and it will handle 3/4oz well enough if you need to stretch it. If you want to use 3/4oz to 1.5 ounce baits routinely, you should consider the MH power rod.
Good rods, they work - catch fish Six pounder brought in on a Crankin' Stick.