John, thanks.
When Robert and I started this out, we started with the premise that there was a "hole" in the market for a decent carbon fiber reel handle. Typical JDM handles are, in my opinion, too light/flimsy to be used in many heavy duty bass fishing applications (i.e. flipping/punching). And, I am also of the opinion that those handles are at a price point where most US fishermen cannot seriously consider them. Most people are not going to put a $160 handle on a $140 reel. I know I wouldn't....
Our goal was to create a product that was sturdier than the typical JDM handle (a lot of musky/northern pike fishermen are buying them), with larger knobs, and at a much lower price point. I think we've also made some additional refinements which differentiate us from the competition. For example, many of the JDM handles CNC cut the handles, with no secondary operation, which results in a very sharp edge on the carbon. We do a secondary operation which adds a variable round to those outer surfaces...it is a tedious, and expensive operation, but one that we feel is necessary. I have had several people buy our handles, after slicing up their knuckles on a competitors' CF handle. Obviously, the cork knobs are a differentiator, as well. This is also an expensive, time-consuming process, but one we think our customers benefit from. The oversized cork knobs keep your hand engaged to the reel, when that big fish hits. Cork is very comfortable in the cold weather and we think it looks pretty good, as well. We worked with many big name bass/esox/saltwater fishermen (guys who catch big fish, like Steve "Big O" Parks) on working out the design details, to ensure that the handle was robust long before we sold one handle.
So thanks again, John, for your great (unsolicited ) endorsement. Robert and I have been a bit overwhelmed with the positive response and feedback (and orders) we've received, and we really appreciate it all.
