Expensive and high initial investment are not the same thing, a few years ago I purchased my first Megabass bait: Bait X Concept Twilight Fluorescent Orange ( color ), cost ---> 24 dollars, must have caught more than a couple hundred fish with it, going back in time, many years before I purchased a couple of Heddon Cousin II cranks, must have cost me 4-5 dollars, never I´ve caught anything ( not even a cold ) with them, they´ve been for the past couple of decades just gathering dust. So what´s more "expensive" , a bait you´ve never caught anything with it or an "expensive" bait you consistently catch fish with ?