2019 Fishing Shows - Where's Shimano?

[detroit1]

I love my t.v.……….

[NittyGrittyBoy]

...

[Glaucus]

2 hours ago, detroit1 said:

I love my t.v.……….

As does everyone. However, more people are watching television using a streaming service (or several) and not the traditional cable or satellite that these shows air on. 

[Log Catcher]

Several years ago I went to BPS during there big spring classic sale. Stopped at the fishing counter to see about buying a reel. I got a guy from Shimano they had helping out behind the counter. I don't remember what reel I was checking on. This guy from Shimano ran the quality of it down so bad it wasn't funny to try to get me to buy a Shimano. I left without buying a reel.

[Chance_Taker4]

3 hours ago, Glaucus said:

The thing you're all forgetting is that a record number of people don't even use cable or satellite TV anymore. More people use streaming services now more than ever. The only use for cable and satellite TV is live sports and news. However, even that use is dwindling with the sports streaming services online and through providers like Hulu. Streaming, social media, and internet in general is where most people are getting their entertainment and information. There's also definitely an age factor in who is using streaming services and social media. Younger people are not using traditional methods, while older people still are - and overpaying for what they're getting because it's what they've known for so many years. Shimano is exactly right to stop trying to reach people via traiditonal television: it's dying the same way newspapers and magazines are. The internet is and has been the future - been that way for awhile now, only continues to grow while other methods rapidly shrink. 

As much as I want to agree with this I cannot. Yes streaming services are growing exponentially however that growth is in big cities. I live out in the middle of no where and the fastest internet I can get is 5mbps. I also read that rural America is still using traditional methods and satellite companies are still seeing growth where as cable companies are seeing the effects of internet stalking. I still barely get 4g cell phone service. The only way too get reliable streaming speed internet is to subscribe to satellite internet which is around $150 a month for a 25gb data plan. 

[Glaucus]

22 minutes ago, Chance_Taker4 said:

As much as I want to agree with this I cannot. Yes streaming services are growing exponentially however that growth is in big cities. I live out in the middle of no where and the fastest internet I can get is 5mbps. I also read that rural America is still using traditional methods and satellite companies are still seeing growth where as cable companies are seeing the effects of internet stalking. I still barely get 4g cell phone service. The only way too get reliable streaming speed internet is to subscribe to satellite internet which is around $150 a month for a 25gb data plan. 

As of a few years ago, more Americans now live in urban areas than they do rural areas. Personally I also live out in the boonies. Town has 300 or so people. Have to drive 20 minutes just for gas. Have to drive 40 minutes for a Walmart. And yet our internet is pretty good. We stream; haven't had Dish in a few years. Also get 4G LTE. It sounds like you're in an area "they" haven't gotten to yet, but rest assured "they" will. If we go back 5 years, no high speed internet here and we had to have expensive satellite TV. 

[Janderson45]

7 hours ago, Log Catcher said:

I thought I was the last one left that had not gone high speed crazy with fishing reels. I quit buying Shimano due to them raising prices and gear ratio speed at the same time. I do just fine with the slower speeds for many applications. 

 

I only really use the 5:1 ratio reels when cranking beyond 6 feet, slow rolling 3/4oz spinnerbaits, and bottom bumping big Swimbaits, but they definitely have their place in my lineup! 

[Glaucus]

28 minutes ago, Chance_Taker4 said:

As much as I want to agree with this I cannot. Yes streaming services are growing exponentially however that growth is in big cities. I live out in the middle of no where and the fastest internet I can get is 5mbps. I also read that rural America is still using traditional methods and satellite companies are still seeing growth where as cable companies are seeing the effects of internet stalking. I still barely get 4g cell phone service. The only way too get reliable streaming speed internet is to subscribe to satellite internet which is around $150 a month for a 25gb data plan. 

As of a few years ago, more Americans now live in urban areas than they do rural areas. Personally I also live out in the boonies. Town has 300 or so people. Have to drive 20 minutes just for gas. Have to drive 40 minutes for a Walmart. And yet our internet is pretty good. We stream; haven't had Dish in a few years. Also get 4G LTE. It sounds like you're in an area "they" haven't gotten to yet, but rest assured "they" will. If we go back 5 years, no high speed internet here and we had to have expensive satellite TV. 

 

You're also going to have to define big city, man. The town I grew up in has 10k people and it seems nobody I know uses cable or satellite there. That is a small town, albeit not a village, however not a big city either.

[Chance_Taker4]

31 minutes ago, Glaucus said:

As of a few years ago, more Americans now live in urban areas than they do rural areas. Personally I also live out in the boonies. Town has 300 or so people. Have to drive 20 minutes just for gas. Have to drive 40 minutes for a Walmart. And yet our internet is pretty good. We stream; haven't had Dish in a few years. Also get 4G LTE. It sounds like you're in an area "they" haven't gotten to yet, but rest assured "they" will. If we go back 5 years, no high speed internet here and we had to have expensive satellite TV. 

 

You're also going to have to define big city, man. The town I grew up in has 10k people and it seems nobody I know uses cable or satellite there. That is a small town, albeit not a village, however not a big city either.

I grew up in inner city Toledo (300k population) and yes we ran everything through the internet. Two years ago we moved to rural area (21 houses, 63 people) in my “town” and every house has satelittes running everywhere. When I call to try to get better internet I am told that due to the amoumt

of dense woods I’m the area nobody can run lines and the trees block cell reception. It’s not as bad as when I go visit family in the heart of the Smokies but it’s still “primitive” by today standards. We to are about 20 minutes from gas and an hour from any type of mainstream store.

[The Bassman]

On 1/3/2019 at 4:20 AM, Catt said:

Love how y'all blaming Shimano for not buying loyalty!

 

I personally give very little weight as to who uses what. I know it is all business but I'll never forget the flip flop Bill Dance did between High Seas and Stren. Can't get it out of my head the commercial where he throws a spool of Stren over his shoulder.

[22RangerZ520R]

On 1/2/2019 at 3:29 PM, Chance_Taker4 said:

All the money and reputation Shimano has they don't need to spend frivolously to get their products in people's hands. 

Yep, they sell themselves!  

[hoosierbass07]

Wow, still a little shocked Shimano pulled out of fishing cable TV shows.  Wonder if they know the world economy is going to be going down hill soon or something.  

 

 I agree that fishing shows don't really influence me on what reels to buy.  When I got into fishing seven or eight years ago I didn't know anything.  Went to Gander Mountain and picked a spinning reel that looked good and solid to my eyes, also new the name Shimano from bike parts.  So I bought a Sahara and since then I became a big Shimano spinning reel fan.  Also a Lews baitcaster fan but not because of the fishing TV shows, more because a friend at work kept telling me to try Lews baitcasters so I bought a $100 one and it actually worked pretty good.  Bought a $280 Lews Baitcaster and again it worked nicely.  Can't say the fishing TV shows influenced me at all in reels or line I buy.  

 

And yeah, lots and lots of people are dropping cable TV.  The amount of people I work with that don't have cable is shocking to me.   

[22RangerZ520R]

On 1/2/2019 at 11:22 PM, A-Jay said:

The "B" is certainly a nice reel (I have a 400 & a 700) but the "D" is a Little Silver Beast ! 

Good Luck with which ever way you go.

A-Jay

Yes sir it is.  Love my 400D's!

[Darren.]

I remember when the Lindner's went back to Quantum after

their years with Shimano (and Quantum prior to that, too).

Interesting how well money can buy "loyalty"  . 

 

As for Shimano, I agree they could see some regression by 

assuming customer loyalty. Look at Apple. They're the 800lb

gorilla and yet with smartphone saturation, China woes, loyalty

has been long assumed (and earned), but as Android charges

on strong, the playing field levels (save for those who choose

one walled garden over another).

 

Anyhow, in the Mountain Biking world, Shimano is massive and

advertises like crazy. Drive-train components cost into the $1000s.

They're the big dog, with SRAM next, and some up-n-comers on

the rise (Box). Not sure how big fishing is to their bottom line, but

I can see cycling being bigger on component pricing alone.

 

And does anyone know if Shimano is doing the same with saltwater

fishing as they've done with the freshwater world?

[choppertime]

Just goes to show that the replacement sponsors  equipment catches fish too!

[deadadrift89]

Shimano still sells to all of our generations by reputation but with the new kids coming up if they aren't seeing boat/truck wraps, carpet decals and their name on jerseys and other apparel in their face plus the pros not holding them I don't see how it couldn't impact them in a negative way. Whoever came up with this new market strategy is going to regret it in the next generations of sales I bet. I love my Shimanos but their are several other players in this market? 

[J Francho]

When did they dump all their pro staffers?  Wasn't that like 2010.  Didn't really affect sales then.  They probably did a ROI analysis, and decided it wasn't paying off to continue.

[Kev-mo]

On ‎1‎/‎3‎/‎2019 at 4:33 PM, Glaucus said:

The thing you're all forgetting is that a record number of people don't even use cable or satellite TV anymore. More people use streaming services now more than ever. The only use for cable and satellite TV is live sports and news. However, even that use is dwindling with the sports streaming services online and through providers like Hulu. Streaming, social media, and internet in general is where most people are getting their entertainment and information. There's also definitely an age factor in who is using streaming services and social media. Younger people are not using traditional methods, while older people still are - and overpaying for what they're getting because it's what they've known for so many years. Shimano is exactly right to stop trying to reach people via traiditonal television: it's dying the same way newspapers and magazines are. The internet is and has been the future - been that way for awhile now, only continues to grow while other methods rapidly shrink. 

 

This^^ saw a couple young you tubers talking up/about Shimano just like they were getting sponsored by them. Perhaps Shimano is once again ahead of the game?

[CrankFate]

I like Shimano. I notice a lot of anti Shimano sentiments coming from fishing tackle stores and sellers on the internet. I assumed that this might have something to do with their pricing or price fixing and maybe small profit margins for those that sell them. But this is all just a guess.