read the first page of season one(sticky section).
basically Korea Bassin came up with the idea to send a lure to a person, have them catch some fish, give a breif report, maybe some pics, and then pass it on to the next person to do the same. Bassn Blvd started it off with a rapala floater.
Korea Bassin did a nice job keeping track of the lure, recording where its been, how many miles traveled, how many fish it caught.
i'd be in for season 2