Mine has changed over the years. For a while it was Fenwick, then it was St Croix, now it's Abu Garcia. Each rod has/had it's plus and minus's. The Fenwick's, at the time I was using them a lot, were lighter, and better than every thing else I had previously used. But local availability started getting really iffy with them, so I switched to something that was in just about every store I shopped in, and that was St Croix. After fishing for almost 5 years with mostly all St Croix's....I just got a little bored with them. The new stuff they are putting out keeps getting more and more expensive, and to be honest, the Rage, and latest generation Legend Tournaments just don't do it for me. I gave Abu rods a try early this season, and liked them enough to start replacing my lower end St Croixs with them, and by the middle of the season, I found my self using them more and more. I decided to run a little "experiment", so I took all my better St Croix's out of the boat (legend tournaments, Avid's, Rage) and just used the Abu Vengeance, Vendetta's, and Veritas rods I had accumulated. My fishing has hardly suffered, and I like the fact I can do the same things with $50-$100 rods that I felt like I "needed" $150-$300 rods for in the past. I have had a big change in my tackle buying ways the last year and a half. With two kids, bills to pay, and NOTHING else in life getting any cheaper, I am all about the most bang for the buck now, and I feel I am getting that with my Abu rods. I have tried many other rods just out of curiosity, like Kistler, BPS, Shimano, Berkley, Gander Mtn., and more I can't remember, and with the exception of the Berkley Lightning rod Shocks, nothing from any of those has stuck with me. Again........that's a bang for the buck thing too. I can fish a frog or swim jig just as effectively on a $40 7' MH LR Shock as I could/have/did on a $200 7' MH Avid.