More than 1 lure has looked and behaved beautifully and hasn't worked for squat. More than 1 lure looked and behaved like crap (to us) and works wonderfully. I'm not buying a $50 lure because it looks and moves great, I'm buying it because it's going to catch fish in a manner well exceeding average baits (which are less expensive).
By no means am I saying Mattlures swimbaits do NOT work, I'm just saying people should be touting how well they catch fish, not how well they look to us. I haven't used them so I can't speak to that, but so many others here have used them that I would expect the fish stories to just roll in (like they do for the RageTail fans).
I am basing my thoughts on the fact of using other products from Matt. I havent purchased a bait of his that hasnt produced. Before purchasing, I asked people I trust if they believed in the bait. Their confidence gave me the confidence to try it. My personal experiences with the baits are why I keep buying from him.
Obviously, there is a big difference between a Mattlures swimbait and (using your example) the Rage Tail baits. Admittedly, the price of the swimbait brings some exclusivity with it. Many more people are willing to shell out 6 dollars for something that is small enough to appeal to ANY bass in the lake, large or small. Comparatively, not many people are willing to spend 50 dollars on one bait.
Likely that is the reason why you hear so many stories about the Rage products, there are simply that many more people using them.
Honestly, for my sake, I hope no one throws swimbaits ever. For Matt and all the other bait makers, I hope the exact opposite.