I agree. I've used the generics and on occassion I still do, but over the years I've found more times than not, nothing beats the real deal. The key to not breaking the bank is to plan ahead. I start looking at what I've used around the end of August and then I wait for the major sales, which always materialize like clockwork. Restocking during a 15-20% sale can really take the bite out of the bait monkey. My favorite name brand worm ends up costing me 17 cents, creature 47 cents etc. That's affordable fishing in my book.