Marauder is right. The pros aren't using any secret, custom equipment or lures, other than prototypes on occasion. I think that's one of the biggest misconceptions about the pros.
I've had the privilege of being able to look in their boats during the Classic, and it looks just like a club tournament - for the most part, they're all using the same stuff that you'd see on the shelves of your favorite tackle shop.
That's not to say they don't get first crack at the latest equipment or never use prototypes. They do, but it's minor compared to everything they use.