Before I buy the Loomis, I would check out the Falcon Lowrider Salt Series. The Falcon Coastal can be found at Wal Mart for about $90 and just handling it in the store, it feels like a darn nice $90 rod but for me, I would splurge and get the Lowrider Salt.
Sirsnookalot should hopefully be by and give his very educated opinion. He likes the Hurricane Redbone rods and I believe Star Rods and they can both be had at DSG for around $100.
BTW, Loomis doesn't make custom rods. What they make are some of the best mass produced high end rods around and a bunch of lesser rods that are for the most part, overpriced.