When you say American egomaniac in the context of someone buying a high end reel, then you are calling the people that buy the high end reel an egomaniac. Listen, like I said earlier, I am glad that you like your Lew's! Great! I am happy for you! I can tell you right now that the reels that Lew's put's out would not put a smile on my face. I have gotten spoiled with high end reels. I used to be happy using regular reels until I bought my first Conquest. I even have a brand new Scorpion XT1500-7 on eBay right now and while it's a fine reel, I am not going to be happy with it and all I was going to use it for was on a flipping rod. I will buy an Aldebaran or a Metanium to fill the roll of pitching jigs and soft plastics. Where is the return on investment there! I could care less if there is a return on my investment. It's just like cars. A Taraus will get you from point A to point B same as a Bentley but a Bentley does it different. Will your Lew's cast a crankbait or cast a jig. A Megabass will to but it ain't just about casting There are a tone of luxuries that a high end reel offers that you are not going to get with a cheaper reel. That is why I buy higher end reels mostly and I don't consider myself an ego maniac.