Honestly, even the cheeziest marketing has promoted products that still work. The message may be suspect, but the products generally are rooted in something that works. Cases in point, fluorocarbon lines, braid, scented plastics, hooks with funky points, Flying Lures, Helicopter lure, Dancin' Eel, Banjo Minnows, Winn Grips, Hypalon, Septon, Carbon Fiber this and thats, High Modulus, IM6, IM8, colored rods, E-glass, Boron, split grips, guides made of rare materials, long cast spools, wide spools, T-wings, UV coatings, and lastly, to quote KVD, "An erratic motion bass can't ignore!" None of these are rip-offs. I'm not even gonna comment on heavy cover fishing. It isn't for the faint, but it works.